Aggregation means the using content produced
by other people and packaging them on one Web site.
The author calls Arianna Huffington “the
queen of aggregation” because she has built a business model of taking posts
from unpaid bloggers and placing the content on the Huffington Post. On the
Huffington Post’s Web site, there are article links on the homepage that will
actually link to another page. For example, an article titled, “Puerto Rico
makes its most significant default yet,” is seen on the homepage of the Huffington
Post. When you click on the article, it links you to a site called, “The World
Post.”
Aggregation is a threat to
professional journalism because it allows for the exploitation of
less-qualified bloggers who are unpaid. These bloggers may have interesting
thoughts, but in terms of journalistic integrity, most of these bloggers are
not interested. However, the author does say The Huffington Post has now
realized aggregation only takes you so far and has now hired more seasoned
journalists, so it is still possible that professional journalism could enjoy a
renaissance.
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